Businesses use wages, tuition, and TikTok to hire


Chipotle and Target are among the companies using TikTok to recruit new youngsters from the Gen-Z, writes CNBC.

TikTok Resumes is currently a pilot program and allows applicants to post their resume on the popular video streaming site.

WWE and Shopify have also been listed as participants by CNBC, and companies are using the app to attract new talent. This is especially important for the many restaurants, bars, and other businesses that are currently experiencing staff shortages.

That came from the start of the pandemic, which saw many layoffs. Since the economy reopened, some employees have not wanted to return to their previous jobs for various health or economic reasons.

But there was a plethora of new career-related content on social media – and when things reopened, companies tried different strategies to get workers back, especially when people started getting vaccinated and settled in while eating Feeling better indoors.

Another strategy being used is higher wages – CNBC writes that several restaurants have increased their hourly wages and announced plans for things like tuition coverage.

Chipotle’s chief people officer, Marissa Andrada, told CNBC that the restaurant is using TikTok for its hiring tactics because many of the company’s employees are already younger people anyway.

“TikTok Resumes is a way to interact with them in a way they already love to connect with us,” she said, according to the report.

She said another benefit of this strategy is seeing the creative ways people express themselves on TikTok and assessing how those people would work as employees.

In other TikTok-related news, the app recently struggled against advertising financial services. The app will no longer allow the promotion of lending and management of financial assets, loans and credit cards, buy now pay later services, trading platforms, cryptocurrencies, foreign exchange, debit and prepaid cards, foreign exchange trading and pyramid schemes. The report states that this policy is to reduce misinformation.



About the course: UK consumers see local shopping as key to supporting the economy and protecting the environment, but many local high street businesses struggle to get them on the door. In a new study, Making Loyalty Work For Small Businesses, PYMNTS surveyed 1,115 UK consumers to find out how offering personalized loyalty programs can help attract new shoppers on the high street.


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