Landbay changes its name to Broker Po…

Specialist buy-to-let fintech lender Landbay has launched its most comprehensive and intuitive brokerage portal amid a bold new brand.

The new brand is intended to set Landbay apart from the industry’s traditional image – and the brand line, “Your credit partner” reflects the trusting relationships Landbay has with its customers and intermediary partners.

Landbay’s portal reaffirms its commitment to improve customer lending. All systems are now built and maintained in-house, involving users throughout the development process and creating tools to suit their exact needs.

Landbay Chief Executive Officer John Goodall says the launch of the new brokerage portal is a “significant milestone” of which the team is extremely proud.

“Our new brand supports this leap in technology and service and opens a new chapter for Landbay,” he continues. “The team has done a fantastic job collaborating with clients and brokerage partners to create a better brand experience for everyone.”

The lender realized it needed to rethink and redesign the industry’s standard approach to case management to provide a better level of service – one that allows brokers direct access to underwriters and rapid settlement at scale.

And that’s exactly what Landbay has done, as Jays Shortt, Chief Product Officer, explains: “After extensive user research, we have developed a super-fast, easy-to-use portal for recruiters to submit their applications.”

“Decisions come back quickly, case tracking has never been easier and the entire process from application to closure is more transparent than ever.

“Chris Burrell, our CTO, and I are excited about what we have achieved with the portal and the underlying platform. The amount of quality work that the teams put into its creation was phenomenal.”